Explain the rationale behind each company’s strategic decision using theory and concepts from Strategic management books and journals– Factors that lead to succeed or to fail (usually, there are many factors like lack of leadership, inadequate strategic decision, lack of resources, underestimation of competitiveness, strategic mindset, strategic planning …) for PEPSI and COCA-COLA company

This is a business strategic course This course is the capstone course in the MBA program. It delves into the strategic management process, identifying and defining organizations’ strengths and weaknesses, opportunities and threats, major competitive analysis, citing appropriate theories and research, including strategy development, implementation, and assessment. This course is heavily based on case analysis.

Attached a previous case done(Walmart) so it can help in this case

PEPSI and COCA-COLA strategic plan

Company Background

• Make a short introduction on Pepsi and Coca-Cola and their respective industry

Vision & Mission Statement

• Mission and vision of Pepsi and Coca-Cola

Body

• Explain the rationale behind each company’s strategic decision using theory and concepts from Strategic management books and journals– Factors that lead to succeed or to fail (usually, there are many factors like lack of leadership, inadequate strategic decision, lack of resources, underestimation of competitiveness, strategic mindset, strategic planning …)

• Use appropriate strategic tools to assess the relevancy of their strategies. Identify flaws and root causes of success or failure

• Identify the major strategic issues both company faced Critically appraise their strategic approach and decision-making – Build your argument based on strategic management concepts and journal articles – Use the literature review to defend your arguments

• And it can be divided under the below criteria:

a. Industry Analysis

b. Competitive Analysis

c. Financial Analysis

d. SWOT & QSPM Analysis

e. Strategy Recommendation

f. Action Plan

Conclusion

• Make recommendations on how both companies should do in the future to sustain their business

• Then the following matrices should be done for both companies:

o Appendix One- External Factor Evaluation Matrix

o Appendix Two- Internal Factor Evaluation Matrix

o Appendix Three- Competitive Profile Matrix (CPM)

o Appendix four- space matrix (CPM)

o Appendix five- Financial Ratios 2014 Fiscal Year

o Appendix six- SWOT Matrix

o Appendix seven- Porter Five Forces Model

References

• The theories should be from strategic management books and academic journals, and the companies information should be from a reliable sources

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