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Explain how the e-business’s online service fits within the e-marketing mix.

At the first meeting of the digital learning e-marketing initiative team (D-LIT), individual members are asked to develop a presentation with notes that graphically conveys the shared marketing fundamentals between the traditional marketing approach and the e-marketing applications.

Prepare a PowerPoint presentation of 6–8 slides with 200–250 words of speaker notes per slide that cover the following:

  • What are the shared marketing fundamentals between the traditional marketing approach and e-marketing applications from the 3 primary strategic marketing dimensions?
  • Explain how the e-business’s online service fits within the e-marketing mix.
  • Explain how the e-business’s online service constitutes a profitable e-business model.
  • Explain how the e-business’s online service contributes to e-commerce as a part of societal network infrastructure for health care informational exchanges.

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