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Explain how have product attributes and customer characteristics changed the competitive landscape for distribution in the movie rental industry?

Review the Case Study; Netflix’s Distribution Goes beyond Disks on page 426 of our text, Foundations of marketing. Next, do some additional research regarding Netfix and their more recent activities and changes they have made to their services.  Answer the following questions in a 2-3 page Journal Entry.

  1. How is Netflix using physical distribution for competitive advantage?
  2. How have product attributes and customer characteristics changed the competitive landscape for distribution in the movie rental industry?
  3. Can Netflix be considered a channel captain? Explain your answer.
  4. What is Netflix doing currently to ensure they stay relevant in their market (additional research is required for this answer, beyond the case study)?

You will be graded on the content as well as your writing and mechanics which includes grammar, spelling, punctuation, etc.  Include an introduction and conclusion paragraph to pull your paper together.  Please list any references used in your paper using  APA format


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