How effective is the TruEmu campaign?
Which type or category (for example; banners, billboards, commercials) of ads have the greatest impact?
1.How would you go about answering these questions?
2.Will you need to measure anything? If so, what will you measure and how? Be specific and provide examples if appropriate.
3.How will the outcome of this study aid EMU with decisions?
4.Convince your reader this would be a worthwhile undertaking.