title: assume you are a hospital staff in Matilda hospital. As a PR staff, please improve hospital image and promote service after income decreased 40% after government policy terminating NEP (Mainlanders, Koreans, Africans, and Asians) to give birth in Hong Kong.
6 slides
Slide one: Background information of Matilda Hospital
Slide two: Government policy of terminating NEP (Mainlanders, Koreans, Africans, and Asians). As a result, leading to decrease in 40% income and vacant beds etc
Slide three: Our target is middle class people + reason (middle class can afford the service than lower class)
Slide four:
Strategy one: to improve hospital image, we suggest broadcast a doctor show on radio once a week (maybe weekends) (doctors from Matilda Hospital will answer phone calls from the general public) the radio shows lasts for 13 minutes, mainly answers elderly illness
Slide five: write a radio script (D: Doctor, A: Audience)
Perform a short drama between a doctor from Matilda Hospital and a call – in radio audience (asking and answering questions)
Slide six: Why selecting such strategy? What benefits and expected outcomes?
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