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Evaluate the BCBG Store located at the Beverly Center, Los Angeles, CA site

Evaluate the BCBG Store located at the Beverly Center, Los Angeles, CA site

Address = 8500 Beverly Blvd, Los Angeles, CA 90048
Web = http://www.beverlycenter.com

THIS IS FOR A RETAIL MARKETING CLASS
NO PLAGIARISM
MLA CITATIONS

Everything in red is the information I gathered
Everything in blue is an example
Everything in green must be answered within the question (directional points)
Everything in bold is area of focus

Half a page
A) Why are the four decision factors so important to a channel?

Half a page
B) What points are taken in consideration in choosing a location?

1 and a half page
C) Where is the channel positioned? (= Enclosed mall) Explain the channel’s location with particular location and its surrounds?
1) Types of retail location
2) Location and retail strategy
– Is it convenience shopping, comparison-shopping or specialty shopping?
– Density of target market
– Uniqueness of retail offering
3) Societal and legal considerations =
– Urban sprawl
– Opposition to big box retailers
– Zoning
– Building codes

1 page
D) Why do you think this channel choose this location? (ie= near freeway, walking traffic, multi-channel)
1) Evaluate areas for locations
– Metropolitan statistical area
– Economic conditions
– Competition
2) Number of stores in an area
– Economies of scale from multiple locations
– Cannibalization
3) Considerations in evaluating store locations =
– Traffic flow and accessibility
– Parking
– Visibility
– Adjacent tenants
– Restrictions and costs
– Location within a shopping center
4) Lease =
– Type of lease whether it is percentage leases or fixed-rate lease and term of lease
1 page
E) How close/far are they direct competitors? Who are they? (= Bebe, Divine, Bloomingdales … all inside the mall)

1 page
F) Discuss the advantage/ disadvantages of the format decision of your channel? (make comparative table)

Half a page
G) Estimate the potential sales for a store site =
1) huff gravity model / regression analysis


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