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Does either newscast use a marketing perspective to attract audiences? If so, how? If not, why not?

View a television newscast and an online newscast of your choice.

Write a 1,750- to 2,100-word paper that addresses the following:

  • Does either newscast use a marketing perspective to attract audiences? If so, how? If not, why not?
  • Are the sources used in the news stories appropriate or credible? Why or why not?
  • Do any of the news stories in the broadcast appear to be biased? If so, how did you recognize the bias? If not, how did the story appear to avoid bias?
  • Do any of the news stories include presentations of racial or gender stereotypes? If so, in what way?
  • Do any of the news stories appear to be fabricated? Why or why not?
  • Do any of the stories appear to be incomplete or require more context for viewers to fully understand the meaning?
  • If the newscast is biased in some way, what are your suggestions for making it more fair and balanced?
  • Do you think the World Wide Web and the Internet now affect political points of view to a greater extent than other media do? Provide a rationale for your position.

Format the paper consistent with APA guidelines.


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