Discuss the relationship between authenticity and advertising, drawing on the module materials.

Project description
CW1 (2000 words essay) due on Thursday 14th July 2016 15.59pm via turnitin

Critically discuss the relationship between authenticity and advertising, drawing on the module materials. You should include an analysis of at least ONE advertisement in your response and a minimum of 6 academic references and a bibliography.

Reading and resources for the module:

These must be up to date and presented in correct Harvard format unless a Professional Body specifically requires a different format
Core
Powell, H. (ed.) (2013) Promotional Culture and Convergence. London: Routledge. See especially chapter 1 Consumers, markets and marketplaces.
Core reading:

Boyle, D. (2003) Authenticity: Brands, Fakes, Spin. London: Harper Collins.
Goffman, E. (1979) Gender Advertisements. New York: Harper Collins.
Leiss, W., Kline, S. and Jhally, S (1990, 1997, 2005) Social Communication in Advertising. London: Routledge
Lewis, D. and Bridger, D. (2001) The Soul of the New Consumer. London: Nicholas Brealey Publishing
MacRury, I. (2009) Advertising. London, N.Y.: Routledge.
Richards, B., MacRury, I. and Botterill, J. (2000) The Dynamics of Advertising, Reading: Harwood Academic Publishers
Yeshin, T. (2006) Advertising. London: Thomson

Key topics:
Psychoanalysis and the culture of narcissism

Bennett, D. (2005) Getting the id to go shopping: Psychoanalysis, Advertising, Barbie Dolls, and the invention of the consumer unconscious, Public Culture 17(1), pp. 1 -25.
Freud, S. (1960) The Ego and the Id. Translated by Joan Riviere New York, London: W. W. Norton & Co.
Freud, S. (1955) Beyond the Pleasure Principle. Translated by James Strachey in collaboration with Anna Freud London: The Hogarth Press
Freud, S. (1930) Civilisation and Its Discontents. London: Penguin Books
Lasch, C. (1979) The Culture of Narcissism: American Life in an Age of Diminishing Expectations. New York: Norton

Dear writer, please make sure you include an analysis of ATLEAST ONE ADVERTISEMENT. I want my one advertisement analysis based on the advert of the Volkswagen Tiguan Advert 2016.

And dear writer, Please make sure that there is NO COPY AND PASTE IN MY COURSEWORK leading to plagiarism.

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