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Discuss the human resource approach of the small business; (Family Oriented

Analysis in the form of a PowerPoint Presentation.

 

In this presentation, determine the marketing strategy and human resource approach of the small business.

 

The establishment I choose is as follows:

 

I choose a restaurant called Simply Good. I have been a customer of this establishment for over the past three years. What I love about this place is great quality food that is just “Simply Good”, when I first heard about them I was going about twice a week. Then the pounds started to show so I dialed it back to one of my guilty pleasures. On any day I’ve visited there have between 5-6 employees working and what I love the most is the hospitality.

 

 

Now in this instance I want the presentation to take on this generic establishment and use a realistic approach to present the average dinner.

 

 

Required Elements to include in the Analysis Paper:

  • Determine the marketing strategy of the small business; (Word of Mouth)
  • Discuss the human resource approach of the small business; (Family Oriented)
  • The student must research the industry information and discuss how the small business compares with the industry in which they operate; (In competition with franchised fast food, but the diner offers good quality food)
  • The student may find it valuable to visit the location and/or interview the business owner. (Use imagination within reason)

 

Required Formatting of PowerPoint Presentation:

  • A total of 15 to 20 slides will be presented that includes a title slide and a slide for references;
  • The note section of PowerPoint is to be used to provide detailed information of each slide;
  • The student must include at least four scholarly references (two of which may not come from the course materials). Direct quotes are not to be used;
  • Graphics are acceptable if they relate to the organization; clip art is not allowed;

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