Discuss the concepts of online value creation and online value co-creation.

Based on your academic research (i.e. journal articles), fully discuss the concepts of online value creation and online value co-creation. Furthermore, select any two websites and discuss how these websites have, or have not, applied value co-creation.

Academic databases: Business Source Complete, Sage, Emerald and Science Direct

Learning Outcomes Assessed:

1. Undertake a critical analysis of current marketing issues

2. Synthesise emerging issues and concepts from a range of academic journals, and relevant texts.

Content of the report:

• Table of contents

• Executive summary: less than one A4 page

• Introduction

• Main body

• Conclusion

• References

• Appendices


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