Discuss how the companies use integrated marketing communications to deliver their positioning strategies.

Write a 1,050-word paper in which you complete the following.

Choose two companies you may have an interest in working for, or whose products you are loyal to. ****(ATT & Jeep)****

Discuss how the companies use integrated marketing communications to deliver their positioning strategies.

  • What are the company’s products or services?
  • What is each company’s competitive advantage and positioning strategy?
  • What marketing communication tools does each company use?
  • How effective are these tools at helping the companies achieve their positioning strategy?

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