Discuss how Digital media has changed the ways ideas, information, and arguments in society are communicated both locally and globally.

Digital media has changed the ways ideas, information, and arguments in society are communicated both locally and globally. Individuals and organizations frequently use digital media as a means to influence individuals and organizations.

Students are required to identify news stories which demonstrate how digital media has been used to influence or has changed core business processes within organizations or for individuals. You will then create a presentation (using an application like PowerPoint) which interprets and analyzes how the messages within the digital media were used to guide decision-making.

  1. Formatting Requirements
    • Project must follow APA style
    • Footers including slide numbers, student name, and project name
    • File name first initial, last name and project (ex. BWright_casestudy)
    • Minimum of 15 slides, maximum 20 slides (excluding title slide and bibliographical slide)
    • Use of tables, graphs, images, etc. of appropriate size that are relevant to the information being conveyed is highly encouraged.
    • Title slide to include:
      1. Your name
      2. Instructor name
      3. Course name and number
      4. Project title
  2. Content Requirements
    • Introduction and Synopsis of News Story
    • Influence on or change to Organization and/or Individual
    • Analysis of How Digital Media Guided Decision Making
    • Conclusion and Analysis of Results of Change
    • Bibliographical slide with minimum of 2 professional / scholarly sources. Wikipedia is not acceptable.

Keep in mind the 7 x 7 rule with presentation software, which effectively states no more than 7 words per bullet and 7 bullets per slide. This something to keep in mind to assist in effectively communicating information and not a specific requirement of the project.

Complete and submit your project no later than 11:59PM (ET) on 07/17/2016.

Due Date
Jul 17, 2016 11:59 PM
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Rubric Name: Project 2 Rubric (Presentation)

Criteria Excellent Good Fair Needs Work Not Met
Title, Formatting, Sources, Citations 4 points

Met all  of  following Requirements:

  • Professional font and appropriate size
  • Footers including slide numbers, student name, and project name
  • File name first initial, last name and project (ex. DJohnson_presentation)
  • Use of tables, graphs, images, etc. of appropriate size that are relevant to the information being conveyed is highly encouraged.
  • Minimum of 15 slides, maximum 20 slides
  • Excluding title slide and bibliographical slide

    Title Slide including

    Project Name/Number Course Name/Number
    Your Name Project Title
    Instructor Name
  • Bibliographical Slide
    • Minimum of 2 professional / scholarly sources.
      • Sites like Wikipedia are not permitted.
3 points

Missing One of  following Requirements:

  • Professional font and appropriate size
  • Footers including slide numbers, student name, and project name
  • File name first initial, last name and project (ex. DJohnson_presentation)
  • Use of tables, graphs, images, etc. of appropriate size that are relevant to the information being conveyed is highly encouraged.
  • Minimum of 15 slides, maximum 20 slides
  • Excluding title slide and bibliographical slide

    Title Slide including

    Project Name/Number Course Name/Number
    Your Name Project Title
    Instructor Name
  • Bibliographical Slide
    • Minimum of 2 professional / scholarly sources.
      • Sites like Wikipedia are not permitted.
2 points

Missing Two of  following Requirements:

  • Professional font and appropriate size
  • Footers including slide numbers, student name,  and project name
  • File name first initial, last name and project (ex. DJohnson_presentation)
  • Use of tables, graphs, images, etc. of appropriate size that are relevant to the information being conveyed is highly encouraged.
  • Minimum of 15 slides, maximum 20 slides
  • Excluding title slide and bibliographical slide

    Title Slide including

    Project Name/Number Course Name/Number
    Your Name Project Title
    Instructor Name
  • Bibliographical Slide
    • Minimum of 2 professional / scholarly sources.
      • Sites like Wikipedia are not permitted.
1 point

Missing Three of  following Requirements:

  • Professional font and appropriate size
  • Footers including slide numbers, student name, and project name
  • File name first initial, last name and project (ex. DJohnson_presentation)
  • Use of tables, graphs, images, etc. of appropriate size that are relevant to the information being conveyed is highly encouraged.
  • Minimum of 15 slides, maximum 20 slides
  • Excluding title slide and bibliographical slide

    Title Slide including

    Project Name/Number Course Name/Number
    Your Name Project Title
    Instructor Name
  • Bibliographical Slide
    • Minimum of 2 professional / scholarly sources.
      • Sites like Wikipedia are not permitted.
0 points

Requirements not minimally met.

Introduction, Synopsis of Event and In-Class Presentation 4 points

Introduction — Provided throrough overview of news event or advertising campaign

Synopsis — Complete overview of how digital media created influence and was used during event/campaign.

Presentation — Clearly spoken, did not read slides, engaged audience (Hybrid or Face-to-Face Classes only).

3 points

Introduction — Provided reasonable overview of news event or advertising campaign

Synopsis — Partial overview of how digital media created influence and was used during event/campaign.

Presentation — Adequately communicated, read slides, engaged audience (Hybrid or Face-to-Face Classes only).

2 points

Introduction — Provided partial overview of news event or advertising campaign

Synopsis — Weak overview of how digital media created influence and was used during event/campaign.

Presentation — Adequately communicated, read slides, little eye contact (Hybrid or Face-to-Face Classes only).

1 point

Introduction — Vague overview of news event or advertising campaign

Synopsis — Little to no discussion of how digital media created influence and was used during event/campaign.

Presentation — Marginally communicated message by reading slides, unrehearsed (Hybrid or Face-to-Face Classes only).

0 points

Elements of the Introduction, Synopsis or Class Presentation were not met.

Influence and/or Change to Org or Individual 4 points

Thorough discussion of the influence that digital media had on the news event or advertising campaign including example(s) of actual digital media used.

3 points

Partial discussion of the influence that digital media had on the news event or advertising campaign including example(s) of actual digital media used.

2 points

Thorough discussion of the influence that digital media had on the news event or advertising campaign but did not include example(s) of actual digital media used.

1 point

Partial discussion of the influence that digital media had on the news event or advertising campaign but did not include example(s) of actual digital media used.

0 points

Neither the discussion requirements nor the incorporation of the digital media requirement was met.

Analysis of Decision Making 4 points

Thorough analysis of the influence that digital media had on the targeted group or individual including reference to sources illustrating the influence.

3 points

Partial analysis of the influence that digital media had on the targeted group or individual including reference to sources illustrating the influence.

2 points

Thorough analysis of the influence that digital media had on the targeted group or individual but does not include reference to sources illustrating the influence.

1 point

Partial analysis of the influence that digital media had on the targeted group or individual but does not include reference to sources illustrating the influence.

0 points

No analysis of the influence of digital media on the target audience was performed.

Conclusion and Analysis of Results 4 points

Thorough conclusion drawn from the influence that digital media had on the targeted group or individual including reference to sources illustrating the influence.

3 points

Partial conclusion drawn from the influence that digital media had on the targeted group or individual including reference to sources illustrating the influence.

2 points

Thorough conclusion drawn from the influence that digital media had on the targeted group or individual but does not include reference to sources illustrating the influence.

1 point

Partial conclusion drawn from the influence that digital media had on the targeted group or individual and does not include reference to sources illustrating the influence.

0 points

No conclusion drawn or analysis performed.

Overall Score Excellent

18 or more

Good

16 or more

Fair

14 or more

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