1. Marketing Strategy
E. Promo
1. Advertising (Include copy of ad (Print, radio or TV)-how does it reflect your message and your target market needs? Discuss ad in the paper. Ads can be in English but tell me which language they would be in.
a. Objectives
b. Message- what is your emphasis in traditional ads?
c. Copy of Advertisement and discussion of the ad
d. Media mix – Where are you placing ads? Which magazines, which TV shows, which time slots, what time of year, etc? Why? Does your advertisement comply with advertising restrictions (especially liquor)?
e. Budget- How many ads do you get for your money? Be specific: How many ads per week / month? All budget information then needs to be used in the financials.
2. Internet Advertising/ social networking/ mobile phone ads (if appropriate)
a. Objectives – Is this appropriate for your target market?
b. Message What is your emphasis in digital media?
c. Copy of & discussion of web page/social network page/mobile ad/internet advertising.
d. Copy of Web page. Copy of Social Media page. Copy of mobile ad. Copy of internet ad.
e. How are you using web page, internet ads, social media and mobile phone ads? Budget- How many ads do you get for your money?
5. Publicity – Objectives & Budget- What do you spend your money on?
6. How does this promotion plan reach and motivate the target market? How do the parts of promotion fit together?
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