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Discuss brand elements, brand equity, legal aspects of branding, or any other interesting aspect of brand management.

Use an article that discusses brand elements, brand equity, legal aspects of branding, or any other interesting aspect of brand management.

Address the following:

  1. Summarize the article and discuss the author’s main points.
  2. Relate the theoretical aspects of branding to the article. At a minimum, be sure to include the creative aspects of the brand elements.
  3. Discuss the relevance of this article with respect to its benefits to a marketer when developing new product brands.
  4. What questions might you pose to the author of this article?

Your APA-formatted response should be a minimum of two double-spaced pages (not including the title and references pages).

Should include atleast one reference


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