You are a marketing manager for a local company and you are developing a plan to improve customer relationships and increase satisfaction.
Select one of the following types of local companies:
- Florist
- Veterinarian
- Health/Natural Food Store
- Accounting/Tax Preparation
Create a 2,100-word Customer Satisfaction Plan in which you include the following:
- Explain how each type of business might segment the local market based on consumer/business demographic information, behaviors, psychographics (attitudes, interests, and lifestyle), geography, and/or product or service benefits. Support your explanation with documented facts and statistics.
- Develop a strategy for attracting the target audience to the selected business and explain your reasoning using marketing principles and sound marketing concepts. As part of this strategy, select one of the segments you identified as the main target audience for that business.
- Develop a strategy for building long-term relationships and strong customer loyalty between the selected business and the target audience using Customer Relationship Management (CRM), personal communications/direct marketing, social media, events, publicity, and/or frequency marketing/rewards ideas.
- Explain each strategy and its related goal(s).
- Discuss some of the tactics that could be used to implement the strategy with reasons for selecting each tactic.
- Discuss at least three potential methods of measuring customer satisfaction and loyalty, with examples of the types of questions that might be explored if a conversation or survey were to be one of your options.
- Develop one or more messages for initially attracting the target audience and then for maintaining a strong, mutually-beneficial relationship.
Cite at least six scholarly references.
Format your paper consistent with APA guidelines
Order Management
15%
get 15% discount on your first order
code:first15
Premium Service
- 100% Custom papers
- Any delivery date
- 100% Confidentiality
- 24/7 Customer support
- The finest writers & editors
- No hidden charges
- No resale promise
Format and Features
- Approx. 275 words / page
- All paper formats (APA, MLA, Harvard, Chicago/Turabian)
- Font: 12 point Arial/Times New Roman
- Double and single spacing
- FREE bibliography page
- FREE title page
0% Plagiarism
We take all due measures in order to avoid plagiarisms in papers. We have strict fines policy towards those writers who use plagiarisms and members of QAD make sure that papers are original.