II. ECONOMIC ANALYSIS
There are two broad categories of information in this
guideline: general economic data that serve as a basis for an evaluation of the economic soundness of a country, and information on channels of distribution and media availability. the guideline focuses only on broad categories of data and must be adapted to a particular company (in this case Maya La Chocolaterie) and product needs.
Guideline
I. Introduction
II. Population
A. Total
1. Growth rates
2. Number of live births
3. Birthrates
B. Distribution of population
1. Age
2. Sex
3. Geographic areas (urban, suburban, and rural density and concentration)
4. Migration rates and patterns
5. Ethnic groups
III. Economic statistics and activity
A. Gross national product (GNP or GDP)
1. Total
2. Rate of growth (real GNP or GDP)
B. Personal income per capita
C. Average family income
D. Distribution of wealth
1. Income classes
H. Working conditions
1. Employer–employee relations
2. Employee participation
3. Salaries and benefits
K. International trade statistics
1. Major exports
a. Dollar value
b. Trends
2. Major imports
a. Dollar value
b. Trends
L. Trade restrictions
1. Embargoes
2. Quotas
3. Import taxes
4. Tariffs
5. Licensing
6. Customs duties
V. Channels of distribution (macro analysis)
This section reports data on all channel middlemen available within the market. Later, you will select a specific channel as part of your distribution strategy. (In this case, department store; Selfridges)
A. Retailers
1. Number of retailers
2. Typical size of retail outlets
3. Role of chain stores, department stores, and specialty shops
*Please note that the country of our choice is London. And we are introducing a local chocolaterie/cafe called “Maya” from Bahrain to the London market; namely SELFRIDGES department store. Please also note that the maximum length of pages for this is 1-2. So you don’t have to write a lot and please write it in simple english.
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