Course name: service operation management
• School name: Gerna American University
• PhD student name: Ibrahim Harazneh
• Instructor name: Dr . Prof. Ismet eseynel
• Term Project: : research case study paper
• TOPIC: (AN analysis of implementation CRM (Customer Relationship Management) on 5 five stars Hotels in North Cyprus)
• Pages: 15-20 page
• Style: APA
• Level: PhD
• Requirements:
Inorder to fulfill the requirements of the paper, a questioner must be established for the five hotels where the findings must be up to date. Nonetheless, this paper will be turned in for publication based on the quality of the data used to write this research paper. I will also include a example of similar paper that covered 30 hotels but it is almost the same as what I’m looking for in my paper except that mine is only 15-20 pages and the attached example is about 83 pages.
• abstract
• introduction
• Problem Statement
• Research Objectives
• Research Question
• What is Customer Relationship Management
• Importance of Customers
• Evolution of CRM and it’s impact on the hotel industry
• Purposes of customer relationship management
• CRM concept, Model & Measurement
• Building Customer Value in the Hotel Industry
• Using database
• Relationship Marketing
• Customer Relationship Management Success
• Data analysis
• Demographic characteristics of respondents
• Summary of key Findings
• Conclusion
• Recommendation
Order Management
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