(Due by Friday at 4)
3 quotes from Robert Audi: Business Ethics and Ethical Business. Here’s the prompt
You are a senior management in a marketing division of a company that sells video games. You would like to promote a new game that involves a certain level of violence. The game reproduces the violent event that took place at the Columbine High School in Columbine, CO. In order to make it more appealing to a young audience, you decide to reconstruct in your add (as truthfully as possible) the scene where the violent event has happened. Your advertising team does a great artistic job in recreating that environment. They even purchase the rights of a number of dark metal music bands; one can listen to Marilyn Mason’s songs while watching the trailer for this game. But the scene is very suggestive also in ways you do not like it. Your researchers tell you that their evidence indicate that this kind of scene is best for sales, but you do not want to see your children or other teenagers identify with these characters. You know that the students who embarked on the real massacre have previously played other violent video games like Doom. You are also concerned that the families of the victims might be offended. Your colleagues are divided, and you are the swing vote on whether to run the ad or reject it and send the advertising team back to work.
Compare what a virtue-ethicist and someone using Audi’s ethical decision framework would do in this situation. How would they justify it? In contrast, what would you do, and how you would justify it?