Determine three (3) typical global marketing activities that companies should centralize at their headquarters and three (3) typical activities that they should delegate to national or regional subsidiaries.

Organizational Development and Social Responsibility” Please respond to the following:

  • Determine three (3) typical global marketing activities that companies should centralize at their headquarters and three (3) typical activities that they should delegate to national or regional subsidiaries. Provide a rationale to support your determination.
  • From the e-Activity, evaluate McDonalds’ level of responsiveness to social responsibility concerns. Include an example from your observation of your local McDonalds to support your response.

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