Critically evaluate in 2000 word reflective essay, the learning experiences provided for students (age 12/13) in a 6 hour taster short course ENTITLED; DIGITAL MARKETING IN BUSINESS (MAIN STRANDS of course; Introduction to Digital Marketing in Business, Digital Marketing Channels, Traditional Marketing v’s Digital Marketing, Future Trends in Digital Marketing) which you design and develop with a focus on active teaching methodologies suitable for mixed ability students, methods and benefits of assessment include Assessment for Learning (AFL) / Formative Assessment how it can engage and motivate students. How Key Skills namely; Being Creative, Communicating, Managing Information & Thinking, Managing Myself, Staying Well, Working with Others will enhance student learning and will be embedded into the short course. The importance of Literacy and Numeracy and how cross curricular is important across the school. The critical essay must include an Introduction approx. 300/400 words (provide strong rationale for the reason you choose Digital Marketing in Business as the short course) a well signposted main body approx. 1000/1200 words and a conclusion approx. 300/400 words, which must conclude with a personal reflection approx. 500 words outlining how designing and developing this short course has supported your learning and development to assist your future teaching. Please refer to and include the following sources when completing this essay; * http://ncca.ie/framework/doc/statement_of_learning.pdf – 24 Statements of Learning * http://www.juniorcycle.ie/Curriculum/Key-Skills-(1) – 6 Key Skills * Core Teaching Methodologies in Post Primary School The essay should be well constructed, clear and concise, logical and coherent using academic exemplary English. Reference in Harvard Style, accurate spelling, grammar, syntax and punctuation. Demonstrate critical thinking based on analysis, synopsis and evaluation of relevant literature discussed. Ability to link theory to practice, voice own opinions and ideas through triangulation of information.