Describe the pharmacy industry and products and introduce your paper.
Market size and major players
Describe the pharmaceutical market.
What countries are the largest consumers both in capita and total spending?
What role has globalization taken in the pharmaceutical market?
Research and development
What role does research and development play in the pharmaceutical industry?
Who pays for research and development costs?
What is more important to a pharmaceutical company – research and development or sales and marketing?
What is the process for getting a new drug approved?
What conclusions can be drawn from your literature review of the pharmacy industry?