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Describe the importance of blue ocean strategy and identifies a product or service that would be considered a blue ocean move.

vice that would be considered a blue ocean move. Include the following:

  • A description of blue ocean strategy and its importance
  • A product or service that might be considered a blue ocean move and why
  • An alternative red ocean move for the same product or service along with the pros and cons of that strategy

Materials:

– APA Format

– Kim, W., & Mauborgne, R. (2004). BLUE OCEAN STRATEGY. Harvard Business Review, 82(10), 76–84


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