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Describe how an effective marketing strategy may impact on Pars’ long term objectives.

Word count:2000

Task 1 (Max 1000 words):
Describe how an effective marketing strategy may impact on Pars’ long term objectives.

You are required to look at lecture notes and other sources (such as textbooks and journal articles) to describe how Pars’ marketing strategy may effect its long term objectives as stated in the case study. You are advised to discuss both positive and negative impacts and in particular identify the impact on Pars’ financial objectives.

Task 2 (Max 1000 words):

Describe how leadership, employee behaviour and motivation may impact on the performance of Pars Food Ltd.

You are required to look at lecture notes and other sources (such as textbooks and journal articles) to describe how leadership style, employee behaviour and motivation may effect Pars’ performance. You are advised to specifically address how these human resource issues may impact on the operational, marketing and finance functions within Pars.


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