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Describe changes taking place in today’s advertising industry.

The Evolution and Importance of Advertising

In a three- to four-page paper (excluding the title and reference pages) you must:

  1. Explain how advertising has evolved into its current state.
  2. Describe changes taking place in today’s advertising industry.
  3. Describe how a target market helps the manager in an advertising plan.
  4. Explain the role economics plays in advertising.

You must use at least three scholarly sources (two of which must be from the Ashford University Library), in addition to the course textbook, and format your paper according to APA style guidelines as outlined in the Ashford Writing Center.

Carefully review the Grading Rubric for the criteria that will be used to evaluate your assignment.


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