Demonstrate awareness of/appreciate the role of the organisation in the context of the internal/operating environment
Demonstrate knowledge of business planning and marketing
Demonstrate interconnectedness between and evidence ability to examine the business/internal environment and its interface
Outline core frameworks for assessing, managing and coping with change in the internal environment
(a) State the key characteristics of each of the 7Ps in the Marketing Mix; and (b) Discuss the application of these to a UK tourist attraction of your choosing.
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