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Define consumer behavior, and how it relates to marketing

Develop a 6- to 8-slide Microsoft® PowerPoint® presentation, with notes, in which you relate consumer behavior and social media influence.

Address the following:

  • Define consumer behavior, and how it relates to marketing.
  • Select a recent purchase and describe how social media and word of mouth influenced your decision. Samsung Galaxy Note 4
  • Provide examples of social media in your decision, such as screen shots or video. VIdeo:https://www.youtube.com/watch?v=Tv7C4e8thv0#t=155
  • Cite the assigned reading and at least one outside reference.

Format your presentation consistent with APA guidelines


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