Compare and contrast the key differences between typical channel structures for consumer products and industrial products. Provide an example or scenario of the basic ways in which each channel structure is clearly used.

Global Retailing and Advertising”
Compare and contrast the key differences between typical channel structures for consumer products and industrial products. Provide an example or scenario of the basic ways in which each channel structure is clearly used.
Debate it! “Standardized versus localized” applies to advertising. Support your rationale

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