Choose a product write a 3 page paper discussing how you would create a brand extension of that product. Include your rationale for the brand extension. Parent Compamy-Apple Brand Extension- Apple Car

Brand Extension-Please read description

Choose a product write a 3 page paper discussing how you would create a brand extension of that product.  Include your rationale for the brand extension.

Parent Compamy-Apple

Brand Extension- Apple Car

 

Just need Elaborations

 

How would you create a brand extension?

  • Use Apple’s brand equity and customer loyalty to gain interest in the Apple Car
  • Market Research  (is there customer demand?)
  • Advertise to gain interest

 

Rationale for brand extension

  • Customer Demand
  • Convenience of apple software in your car
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