Choose a product or service and determine how to make it available to the end user.Discuss how many channel members you will use (intensive distribution, exclusive distribution, or selective distribution), and explain why.

To correctly identify opportunities and threats to their product, marketing managers need to understand the marketing environment in which their products operate.

Choose a product or service and determine how to make it available to the end user. Using your textbook (Introduction to Marketing

by Editorial Board) and the articles from the databases in the AIU library, develop a distribution system for the product or service that you have chosen.

Click here for the research requirements and guide for this assignment.

Week 3 Research

Give an overview of the following distribution channels:

Channel levels: Direct versus indirect distribution

Channel organizations: Conventional, vertical, horizontal, and multichannel marketing systems

Analyze your target market’s needs, and explain what you know about your target market and what it wants from a channel of distribution.

Determine which of the following channel members you will use, and explain why:

Indirect: Retailer, wholesaler, dealer, manufacturer’s rep, and so forth

Direct: Catalog, telephone, sales force, and so forth

Discuss how many channel members you will use (intensive distribution, exclusive distribution, or selective distribution), and explain why.

Recommend a channel organization (conventional, vertical, horizontal, or multichannel marketing system), and explain why.

Your report must include a reference list. All research should be cited in the body of the paper. In-text citations and corresponding references should be included in your paper. For more information on APA style, please visit the APA lab. The paper should be written in third person, which means that pronouns like “I”, “we”, and “you” are not appropriate. The use of direct quotes is strongly discouraged.

Your assignment should contain a cover page, an abstract page, and a reference page in addition to the body. The body of the paper should be 2–3 pages in length, starting with a brief 1-paragraph introduction and ending with a short conclusion. The entire submission will be 5–6 pages in length.

Please submit your assignment as a Word document in APA format using the attached template.

Individual Project Rubric

Grading Criteria

Percentage

Deliverable requirements addressed; understanding of material and writer’s message and intent are clear.

35%

Scholarly research which supports writer’s position properly acknowledged and cited direct quotations may not exceed 10% of the word count of the body of the assignment deliverable (excluded title page, abstract or table of contents if used, tables, exhibits, appendices, and reference page(s). Inclusion of plagiarized content will not be tolerated and may result in adverse academic consequences.

20%

Critical thinking: Position is well-justified; logical flow; examples provided where appropriate.

20%

Structure: Includes introduction and conclusion; proper paragraph format; reads as a polished academic paper or professional presentation, as appropriate for the required assignment deliverable.

10%

Mechanical: No spelling, grammatical, or punctuation errors.

10%

APA: Deliverable is cited properly according to the APA Publication Manual (6th ed.).

5%

Please submit your assignment.

For assistance with your assignment, please use your text, Web resources, and all course materials.

Additional Notes:

This week’s assignments require the use of ARTICLES from the library’s full

text databases.

There are two main types of databases accessible in the library, through “FIND ARTICLES &

BOOKS.” Keep in mind that t

he most popular databases for marketing articles are:

ABI Inform Global

Academic Search Premier

(EBS

CO)

Business Source

E

lite

(EBSCO)

Business Source Premier

(EBSCO)

Unlike with

the

Unit 1 DB, w

e will be focusing on these databases that contain articles

rather

than

those with reference materials

. P

l

ease

d

o not

use

database

s

that contain books

like

the

E

book Collection (EBSCO)

o

f Safari Books Online (Proquest

).

Type of paper Academic level Subject area
Number of pages Paper urgency Cost per page:
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