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Assume the role of an entrepreneur, and conduct an analysis focusing on an investment opportunity of your choice.

This investment opportunity analysis project is designed to guide you through the process of applying key components of advanced microeconomics theories to typical

business decisions. You will assume the role of an entrepreneur, and you will conduct an analysis focusing on an investment opportunity of your choice. In your analysis you

will carefully evaluate key factors influencing the demand for the product, cost and supply issues, the role of market structure, and competitive analysis on firm strategy.

You will also analyze the effects of government regulations and market intervention on potential profitability, and you will use price and non-price strategies to support

product introduction. Using the above analyses, the last step in your final project requires you to model the potential financial viability of the proposed new product using

approximate figures. You will determine whether or not to recommend investing in the development and commercialization of the investment opportunity to your business


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