Analyze the types of challenges companies face in managing their channels and determine which is the most difficult to address.

“Managing Health Care Marketing Channels”  Please respond to the following:

  • Analyze the types of challenges companies face in managing their channels and determine which is the most difficult to address. Explain your rationale.
  • Describe a realistic situation that would call for channel conflict management and how that conflict could be addressed. Provide specific examples to support your response.
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