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Analyze one article about a current issue affecting media management.

For your final exam, you will write four essays, each one analyzing one article about a current issue affecting media management. Detailed instructions follow. The link for each article is provided so you can access the full article.

Essay 1: Strategic evaluation of a media company using Porter’s Five Force Model and VRIN criteria

Read the article BLOW and write an evaluation of the Netflix/Marvel deal based on content in the article using Porter’s Five Force Model AND using VRIN criteria. Your response should incorporate enough explanation so that it is clear you understand the meaning and components of that rubric. Important: You are not writing an evaluation of the entire Netlfix company; just about this specific deal and this program content.
Article: What ‘Daredevil’ Season 2 Means for Marvel’s ‘Defenders’ Plan on Netflix
http://www.forbes.com/sites/merrillbarr/2015/04/21/daredevil-season-2/
After you enter the website, click “continue to site” on your up right

This is Porters Five Forces Model
This is VRIN criteria

!!!!! SPECIFIC INSTRUCTIONS
 SOURCES: Your writing should be based on course material only. You are not expected to find additional sources of any kind. The only sources you should be using are assigned readings from the semester or the source article itself. Class powerpoints are not an appropriate source. You should reference the actual reading.

 IN-ESSAY CITATIONS: When you refer to information from a class reading, you must cite that reading with the author’s last name and the page on which that information appeared. For example, if you write “The CEO in the article seems to be referring to an Adaptive Approach to media management. (Kung, 52)” Each essay should have at least 2 citations.

 OPINION VS. FACT: You are not writing a research paper—but nor are you writing an opinion piece. Your response may include your personal opinion, but your opinion must be supported by class readings and discussions. You may write using “ I “ sentences.
Here is some sources that you can use for your IN-ESSAY CITATIONS!!! PICK TWO for in-cited citation!

http://www.fastcompany.com/3024158/netflix-the-red-menace
http://fortune.com/2012/12/13/comcast-ceo-what-we-learned-from-apple/
http://www.cnet.com/news/4-things-to-expect-from-google-in-2015/


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