Analyze and discuss the integrated business communication.

Assignment 1:  Communication Process

Find a Web site that has an “About Us” section or a “Press Release” section.

Write a three to four (3-4) page paper addressing the following:

  • Identify the Web site, the sender, and perceived receiver.
  • Analyze the integrated business communication.
  • Assess the media richness of the section.
  • Describe how the message is framed.
  • Identify opinion leaders.
  • Make recommendations for improving word choice.

The format of the paper is to be as follows:

  • Typed, double-spaced, Times New Roman font (size 12), one-inch margins on all sides, APA format. Microsoft Word document.
  • Use headers for each of the subjects being covered, followed by your response.
  • In addition to the three to four (3-4) pages required, a title page is to be included. The title page is to contain the title of the assignment, your name, the instructor’s name, the course
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