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1. Explain how the company creates value for their customers through supply chain management (SCM) (i.e. by considering quality, cost, flexibility, delivery and innovation issues.)

Strategic Supply Chain Management (BUS 4553)
Plan or proposal- General guidelines

• IKEA)chosen company)

Section 3. Topics for the Plan (Project output)

PART 1: Business Purpose – Who are we in the stage of designing SCM? (Business description and major Supply Chain Management determinants)
The objective of part 1 of the plan or proposal is to:
• Explain who the company is. In doing this, the student must explain the company’s:
o Core competencies.
o Competitive strategy
o Customers
o Supply chain processes
• Use environmental scanning to construct a SWOT analysis for the company
Answer all questions in paragraphs:
1.1 Supply chain management and competitive strategy (Week 1-2)
1. Provide a brief background of the company.
a. Describe the industry in which the company competes.
b. Describe the company’s position in the market. Also provide details about location(s) (including international locations if necessary).
2. Describe the environment, the resources, the objectives and the feedback decisions used by the company in the strategic view. (This strategy needs to be followed consistently throughout the project work.)
3. Compile (draw) a supply chain for the chosen company. Include the supply chain flows of information, goods and services, and finances in the supply chain.

1.2. Customer fulfillment and environmental scanning (Week 3-4)
1. Explain how the company creates value for their customers through Supply Chain Management (SCM) (i.e. by considering quality, cost, flexibility, delivery and innovation issues.)
2. Explain how the company is monitoring the satisfaction of the end customers and how it deals with its partners in the Supply Chain (SC) in order to increase this satisfaction.
3. Describe how the company uses customer segmentation.
4. Use environmental scanning in order to define a brief SWOT analysis table for the company. Be mindful to focus on SCM issues.
5. Define the most important forces of changes influencing the company supply chain strategies.

1.3. Supply chain processes thinking and order fulfillment (Week 5-6)
1. What are the strategies used by the firm as part of their SCM (i.e. cost leadership, differentiation, focus)? Justify your answer by providing examples from the company’s practices.
2. Explain the different primary SC processes according to the SCOR model. How does the SCOR model help create a common vision for the company. Provide examples.
3. Describe the order fulfillment processes within the company, using SCOR model elements.
4. Describe the sourcing processes in the company practices (supplier selection, transaction management, relationship management, communication management).
5. Explain how the operations management and logistics decisions are affecting the company’s SC.
6. How is the firm organizing its functional (departmental) goals? Are these goals aligned with the company’s strategy? Why or why not? (Show how the company is implementing its supply chain strategy in specific processes of purchasing, production, logistics and information.)

1. PART 2: As-is Supply Chain – How do we fit as partners in Supply Chain?

Part 2 is very closely linked to Part 1. In fact, it elaborates and builds on the “Who are we” statements of part 1 and emphasizes the current As-Is supply chain. Therefore, the objective of this part of the plan or proposal is to:
• Explain the company’s supply chain as it currently is (i.e. how the company fits in the current supply chain). In doing this, the student must explain:
o How the company practices supply chain costing
o How the company measures supply chain performance
o The company’s core competencies and outsourcing policies/ practices
o The company’s supply base
Answer all questions in paragraphs:
2.1. Strategic supply chain costing and performance measurement (Week 7-8)
1. Describe the strategic cost management principles in the firm. Provide examples how the company is dealing with cost reduction strategies based on these principles.
2. Explain the tools that the company can use to support strategic cost management. How does the company distinguish between its suppliers (i.e. decide the importance of their suppliers)? How does the company classify its purchases in the practice?
3. Explain how the company measures its sourcing, operations and logistics processes as well as its customer satisfaction.
4. Provide examples of how the company is measuring its SCM performance (e.g. SC Inventory Days of Supply, Response Time, Cash-to-Cash Cycle Time, Perfect Order Fulfillment etc.). What do these figures tell you about the company’s performance and its alignment with its strategy?

2.2. Competencies and outsourcing (Week 8-9)
1. Identify the core competencies of the company. Justify why you think they are core competencies.
2. Define outsourcing and discuss reasons why companies outsource. Provide examples of outsourced services. Identify and describe some of the potential risks associated with outsourcing.
3. Explain a make-or-buy analysis and illustrate how this analysis influences a company’s decision to outsource.

2.3. Supply chain rationalization (Week 8-9)
1. Discuss supply-base optimization as an example of the rationalization process providing examples in this respect. (In your opinion, has the company optimized its supply base? Why or why not?)
2. Explain how role shifting improves the competitiveness of the company in the supply chain.

PART 3: To-Be supply chain – How can we improve our performance as part of the Supply Chain?

Part 3 looks at how the company can improve its performance. It builds on parts 1 and 2 and asks: “How should we fit and how do we get there?” Companies look at what they are in Parts 1 and 2 and see where they can improve. Therefore, the objective of this part of the plan or proposal is to:

• Explain how the company wants their supply chain to be and how they can get there. In doing this, the student must explain:
o The company’s supply chain relationships
o How the company can share information across the supply chain
Answer all questions in paragraphs:
3.1. Supply chain relationships (Week 10-11)
1. Identify the right type of relationships with SC members that are recommended for the company.
2. What are the practices that promote successful alliance creation and management in the company and give a proper example of such an alliance?
3. How should the company utilize the elements of an effective negotiation strategy in order to build strong SC relationships? How should the company plan effective negotiations? Which tactics support win-win negotiations?

3.2. Sharing information across the supply chain (Week 12)
1. What are the SC-related information technologies and information systems that are used in the company? Explain the benefits and real (or potential) value of this system for the company.
2. How does the company use the Internet and e-commerce in its supply chain management practices? Provide examples to reflect these techniques.
PART 4: The Supply Chain Road Map- Mapping the supply chain design
Part 4 is a summary and brings all the previous parts together. The objective of this part of the plan or proposal is to:
• Map (or compile) a supply chain road map for the company
• Make conclusions and/or recommendations to the company about their strategic supply chain practices.
Answer all questions in paragraphs:
4.1. Supply chain mapping (Week 13-15)
1. Based on the information in the plan (project output) for parts 1, 2 and 3, map out (or compile) a supply chain using the supply chain road map. Use the Supply Chain Road Map in your prescribed book as structure and include main points about the company from parts 1, 2 and 3 in the map. Therefore, the structure of your mind map must include:
a. Designing the supply chain
i. Who are we? (Business Purpose)
ii. How do we fit? (As-Is supply chain)
iii. How should we fit? (To-Be supply chain)
b. Integrating the supply chain
i. How do we get there?
2. Make some conclusions and recommendations to the company about their strategic supply chain management practices. Based on the findings in the project, explain how the company can improve its supply chain performance in terms of:
a. Fulfilling customers’ needs
b. Supply chain processes
c. Strategic supply chain costing and performance measurement practices
d. Core competencies and outsourcing practices
e. Supply chain relationship management
f. Sharing information across the supply chain
g. Aligning all of the above with its supply chain strategy

Remember to include your LIST OF REFERENCES and a DECLARATION THAT IT IS YOUR OWN WORK. For this purpose, each student must complete and sign the section below.
A group and individual assessment will take as part of the proposal of the plan (project output). Please consider that your mark cannot be finalized before the group and individual assessment.
DECLARATION: We, the undersigned, declare that this is our own work and that each one of us contributed to the project. We have quoted all the relevant sources and we have not merely copied and pasted all the work into the project.

__________________________________________________________________ Student nr: _____________ Signature: ______________________

__________________________________________________________________ Student nr: _____________ Signature: ______________________

__________________________________________________________________ Student nr: _____________ Signature: ______________________

__________________________________________________________________ Student nr: _____________ Signature: ______________________

RUBRIC – MARKING SCHEME **(IMPORTANT) YOU SHOULD FOLLOW THE RUBRIC
Company name: ______________________________________________________________________________ Student section: ___________
TOPIC Weight Score
1. Supply chain management and competitive strategy
– Provide a brief background of the company. (Describe the industry in which the company competes; the company’s position in the market; details about location(s) (including international locations if necessary.)
– Describe the environment, the resources, the objectives and the feedback decisions used by the company in the strategic view. (This strategy needs to be followed consistently throughout the project work.)
– Compile and draw a supply chain for the chosen company. Include the supply chain flows of information, goods and services, and finances in the supply chain. 10
2. Customer fulfillment and environmental scanning
– Explain how the company creates value for their customers through Supply Chain Management (SCM) (i.e. by considering quality, cost, flexibility, delivery and innovation issues.)
– Explain how the company is monitoring the satisfaction of the end customers and how it deals with its partners in the Supply Chain (SC) in order to increase this satisfaction.
– Describe how the company uses customer segmentation.
– Use environmental scanning in order to define a brief SWOT analysis table for the company. Be mindful to focus on SCM issues.
– Define the most important forces of changes influencing the company supply chain strategies. 10
3. Supply chain processes thinking and order fulfillment
– What are the strategies used by the firm as part of their SCM (cost leadership, differentiation, focus)? Justify your answer by providing examples from the company’s practices.
– Explain the different primary SC processes according to the SCOR model. How does the SCOR model help create a common vision for the company. Provide examples.
– Describe the order fulfillment processes within the company, using SCOR model elements.
– Describe the sourcing processes in the company practices (supplier selection, transaction management, relationship management, communication management).
– Explain how the operations management and logistics decisions are affecting the company’s SC.
How is the firm organizing its functional (departmental) goals? Are these goals aligned with the company’s strategy? Why or why not? (Show how the company is implementing its supply chain strategy in specific processes of purchasing, production, logistics and information.) 10

4. Strategic supply chain costing and performance measurement
– Describe the strategic cost management principles in the firm. Provide examples how the company is dealing with cost reduction strategies based on these principles.
– Explain the tools that the company can use to support strategic cost management. How does the company distinguish between its suppliers (i.e. decide the importance of their suppliers)? How does the company classify its purchases?
– Explain how the company measures its sourcing, operations and logistics processes as well as its customer satisfaction.
– Provide examples of how the company is measuring its SCM performance (e.g. SC Inventory Days of Supply, Response Time, Cash-to-Cash Cycle Time, Perfect Order Fulfillment etc.). What do these figures tell you about the company’s performance and its alignment with its strategy? 10
5. Competencies and outsourcing and Supply chain rationalization
– Identify the core competencies of the company. Justify why you think they are core competencies.
– Define outsourcing and discuss reasons why companies outsource. Provide examples of outsourced services. Identify and describe some of the potential risks associated with outsourcing.
– Explain a make-or-buy analysis and illustrate how this analysis influences a company’s decision to outsource.
– Discuss supply-base optimization as an example of the rationalization process providing examples in this respect. (In your opinion, has the company optimized its supply base? Why or why not?)
– Explain how role shifting improves the competitiveness of the company in the supply chain. 10
6. Supply chain relationships
– Identify the right type of relationships with SC members that are recommended for the company.
– What are the practices that promote successful alliance creation and management in the company and give a proper example of such an alliance?
– How should the company utilize the elements of an effective negotiation strategy in order to build strong SC relationships? How should the company plan effective negotiations? Which tactics support win-win negotiations? 10
7. Sharing information across the supply chain
– What are the SC-related information technologies and information systems that are used in the company? Explain the benefits and real (or potential) value of this system for the company.
– How does the company use the Internet and e-commerce in its supply chain management practices? Provide examples to reflect these techniques. 10
8. Supply chain mapping
– Map out (or compile) a supply chain using the supply chain road map. Use the Supply Chain Road Map in your prescribed book as structure and include main points about the company from parts 1, 2 and 3 in the map. The structure of your mind map must include: (1) Designing the supply chain [Who are we? (Business Purpose); How do we fit? (As-Is supply chain), How should we fit? (To-Be supply chain)] and (2) Integrating the supply chain [How do we get there?] 10
9. Conclusions and final inputs concerning the project
Make some conclusions and recommendations to the company about their strategic supply chain management practices. Based on the findings in the project, explain how the company can improve its supply chain performance in terms of: (1) Fulfilling customers’ needs, (2) Supply chain processes, (3) Strategic supply chain costing and performance measurement practices, (4) Core competencies and outsourcing practices, (5) Supply chain relationship management, (6) Sharing information across the supply chain, (7) Aligning all of the above with its supply chain strategy 10
10. General layout
Editing rules, layout, Table of contents, spelling, grammar, references, declarations; safe assign score (with reasons) 10
Total mark for project plan
100
Comments/remarks: Students prepare a proposal (presentation) based on the plan (project. The proposal is also marked and the mark awarded in the right hand column is an integrated mark between proposal (presentation) and plan (project)


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